What is cholesterol?
Cholesterol is a type of fat. It can be found only in animal based foods, not plant foods. It is essential in the body but when we have more than we need, it can become a problem.
Why Pura HeartActive?
Approximately, one in two Australians over the age of 25 need to better manage their cholesterol, this equates to nearly six and a half million Australians1.
HeartActive™ Recipes
To help manage your cholesterol try these delicious healthy recipes using HeartActive™.
Join our mailing list
Always be up to date with the latest HeartActive™ news.
Health Care Professional
As a health care professional you may want some more detail about the science behind plant sterols, so this section is for you!
1. Heart Foundation (2005).
* Research shows that consuming plant sterol enriched milk everyday can lower
LDL cholesterol by up to 15% in three weeks.
Clifton P et al (2004) EJCN 58, 503-509.