Lowers cholesterol after a minimum of 3 weeks*

Take the HeartActive Challenge

1 in 3 Australian adults have high cholesterol*. What's a natural secret to a healthier heart? Full tasting, 99% fat free HeartActive milk. It's enriched with plant sterols, which helps block cholesterol absorption in your body. It's an easy change to make.

2 - 3 cups of Heart Active every day for a minimum of 3 weeks can help lower
cholesterol by up to 10%* 

Available at Woolworths Coles IGA

What you're saying

"The best bit is the taste. Even though this is a low-fat milk, it has a surprisingly creamy texture."

- Emma Stirling, Dietician

"HeartActive tastes very good, just like any other low-fat milk."

- Catherine Saxelby, Nutritionist

"A great choice for cholesterol management."

- Healthy Food Guide

Plant sterols

Every cup of HeartActive milk has 0.8 g of natural plant sterols. For best results, enjoy 2g of plant sterols daily (2-3 serves of HeartActive).

The Science behind the Milk
10% / 3

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Frequently Asked Questions

What are plant sterols?
Plant sterols occur naturally in foods such as nuts, seeds, legumes, fruits and vegetables, but only in very small amounts. They have a similar structure and shape to cholesterol so will be absorbed by the body.
How do plant sterols help lower cholesterol levels?
Most of the cholesterol in your body is absorbed from food. What doesn't get absorbed is passed through your body. Plant sterols have a similar shape and structure to cholesterol molecules, so your body will absorb them in the same way. Unlike cholesterol, plant sterols are harmless and don't collect in your arteries.

By including 2-3 grams of plant sterols in your daily diet, you'll reduce the amount of cholesterol that your body absorbs and thereby improve your overall heart health.
How much plant sterols should I be taking a day?
The Heart Foundation recommends a daily intake of 2-3 grams of plant sterols. Every cup (250 mL) of HeartActive has 0.8 g of plant sterols, so a minimum of 2 cups (500 mL) a day will provide recommended amount.
Do I have to drink HeartActive every day?
In order for plant sterols to lower the absorption of LDL cholesterol in your body, you must consume them every day. But you don't have to drink it - we've put together a collection of delicious recipes to make it easy to get your two cups a day.
Can I still drink HeartActive after the first 3 weeks?
An ongoing diet that includes HeartActive can help with ongoing cholesterol management. Be sure to consult a nutritionist or dietician for a personalised plan.
Can plant sterols be used with cholesterol lowering medications?
Yes. In general, the effect of plant sterols will be in addition to cholesterol lowering medication. However, people on cholesterol lowering medications should first review the use of plant sterol enriched foods with their GP, to maximise how they can effectively be combined.
What is cholesterol?
Cholesterol is a type of fat that is found in most of the cells in our body and is produced by our livers or is absorbed from food. There are two types of cholesterol: high density lipoproteins (HDL known as 'good cholesterol') and low density lipoproteins (LDL often referred to as 'bad cholesterol').

A high concentration of bad cholesterol in the blood is known to be a leading cause for heart disease and stroke.
How do I know if I have high cholesterol?
Your regular health check-ups will include a cholesterol test. Those with total cholesterol levels of 5.5 mmol/L are considered to be at greater risk for heart disease and ailments. According to the Australian Heart Foundation, about half of Australians have cholesterol levels about 5.0 mmol/L and should consider better cholesterol management.
What is permeate-free milk?
Permeate is a watery by-product of milk processing. Some dairy companies add it in to milk to dilute the protein levels. HeartActive is permeate-free. Not adding permeate simplifies the milk manufacturing process and delivers milk which is less processed and closer to how it is on the farm.
What are some cholesterol lowering foods?
Diet can play an important role in lowering your cholesterol. In addition to foods with plant sterols, like HeartActive milk, a diet rich in high-fibre like oats, fish and omega-3 fatty acids as well as walnuts, almonds and other nuts can also help lower your cholesterol levels and improve heart health.
Can I drink milk if I'm on a low cholesterol diet?
Most people think that a lower cholesterol diet means cutting out dairy. But drinking HeartActive milk can help lower your cholesterol. Consult a nutritionist or dietician to find out how you can include HeartActive in your low cholesterol diet.
What is the difference between HDL and LDL cholesterol?
HDL and LDL refer to the lipoproteins that transport cholesterol around the body. High density lipoproteins (HDL cholesterol) bring cholesterol to the liver, which means it will pick up fatty deposits along artery walls. This is why it's referred to as 'good cholesterol'.

Meanwhile, low density lipoproteins (LDL cholesterol) transport cholesterol away from the liver and can deposit cholesterol along artery walls which can result in build-up and clots and why it is known as 'bad cholesterol'.

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